1.Focus on high-quality content When it comes to Google Discover, Google focuses on quality content, authoritative sources, and all in all, immersive content. Focus on creating content that: Gives clear detailed responses to the questions asked by the user. Often offer new information, instead of merely repeating data that people can find in newspapers or magazines.
2. Produce new and interesting material Google Discover provides preference to new content which is quite popular among users at the time of its indexing. If evergreen content (like how-to guides and listicles) continue to do well, now more than ever content about current happenings top trends and new releases is more likely to rank.
3. Ensure the usability to users on mobile devices Since most of the users manage to get themselves to Google Discover through mobile devices, your site should be mobile responsive. Here's how to do this: Secondly, mobile devices’ design should occur as a priority. Select large fonts, fast to load images and colorful and clear structure on your website.
4. Pictures and videos, Sharing of pictures Discover is an essentially visual navigation tool. The length and format means that innovative, high picture- or video- based content will be more engaging than long articles. Use large images that are, however, compressed to allow for fast loading on the page.
5. Implementing Structured Data Structured data or schema markup assist Google as it sometimes does not know the context of the content you have provided. For articles, blogs, and other types of content,
6. In other words, pay close attention to E-A-T which stands for Expertise, Authority, and Trustworthiness. Recently Google has said that content quality is tied to E-A-T of a site. To rank well in Discover, you need to establish your site as an authority in your field:
7. Optimization of the website page and loading pace Among all, the page speed is important for Google and personal use simultaneously. It is bad news if your pages are slow-loading because they are likely to be ignored – and potentially penalized – so you may not appear in Google Discover.
8. Optimize for user engagement Google Discover surfaces content on a particular topic and only those articles that receive more clicks, shares, comments, and time spent on an individual piece of content are likely to get a high user engagement score.